Recent Posts
- Set refund benchmarks by category, not by wishful thinking
- Store credit beats cash refund — but only if you make it easy and slightly sweeter
- A SKU with a 12% refund rate is not the same SKU as one at 3% — build the effective rate into your margin math
- The most powerful refund reduction tool is education, not policy
- Refunds are concentrated — find the three SKUs doing 80% of the damage before you fix anything else
Recent Comments