The CronosNow Ecommerce Accounting Blog

I walked into the doctor’s office feeling fine—and walked out facing a life-or-death warning. Founders often miss the same early signs in their financials. This story shows how the right metrics can save your business before it flatlines.

In high school, I started a candy hustle that was doing surprisingly well—until it suddenly wasn’t. The reason it failed is the same reason many eCom brands burn out today. The signs were there. I just ignored them. Learn from my mistakes.

Sandra was moving volume on Amazon but still couldn’t fund her next reorder. Her profit margin was being crushed by fixed costs. The solution wasn’t more sales—it was selling smarter. Find out how she turned it around.

Peter was thrilled to hit $500K in revenue—until he realized he was losing money on every BOGO sale. His margins had quietly collapsed. In this post, we show how over-discounting kills profit and what smarter promos should look like.

My margins looked great—until warehousing nearly bled my eCom business dry. My handmade chess sets sold well, but slow-moving SKUs and flat 3PL fees crushed profits. This article unpacks how fulfillment costs quietly kill gross profit—and what to do before it’s too late.

John’s luxury skincare brand was flying off the shelves. But behind the scenes, he was bleeding cash. The culprit? Air freight. Learn how fast shipping crushed his margins—and how better inventory planning could’ve saved him thousands.

COGS isn’t just another accounting acronym—it’s the make-or-break number hiding inside every order you ship. Most sellers guess it, risking margins. Crack open the box with our guide and learn what counts, why it matters, and how to nail it.

Running out of inventory isn’t just poor planning—it’s usually a gross profit issue. If your margin can’t cover the next order before your current stock runs dry, you stall. This guide links GP, timing, and lead-time to keep cash flowing.

Bleeding cash despite booming sales? You’re not alone. Isabella’s eco-kitchenware brand hit five-figure months yet teetered on collapse. Follow her journey from 18 % gross profit to 54 %, and discover the seven data-driven steps that can rescue your margins too today.

Struggling to scale your eCom brand while juggling tight margins? You’re not alone. Learn how Peter’s fresh food business hit $500K in revenue but nearly collapsed from low gross profit, high overheads, and hidden costs—and what he did to fix it.

Strong sales, weak cash? One fashion brand hit $850K revenue—but nearly collapsed. Mispriced products, ignored costs, and sloppy tracking nearly killed it. Understanding Gross Profit Margin changed everything. Here’s how.

Wondering when to count a sale as real income? You’re not alone. Learn how revenue recognition works for Shopify sellers, why the shipping date matters most, and when it’s okay to stick with order dates—without turning your accounting into a full-time job.

In 2025, eCommerce sellers must stay updated on tax and compliance deadlines. Missing key dates can result in penalties, whether selling on Amazon, Shopify, or other platforms, and whether operating a U.S. or foreign-owned business.

We helped Tom identify strategic financial adjustments known as addbacks, which empowered him to increase his business’s valuation by over $1 million. These adjustments reveal real profitability and cash flow potential, and can maximize your business value.

High-growth can lead to big profits—and an even bigger tax bill. Learn how Jim, an eCommerce seller, faced a tax dilemma with no cash to pay, and discover the strategy we used to manage his tax burden effectively.