Meet the team that will solve your eCommerce bookkeeping problems
Richard Starkey
Founder
I founded CronosNow to create the perfect accounting firm for other eCom entrepreneurs like myself. I have over 20 years of experience starting, buying and running tech and accounting businesses.
I have been an audit partner, a CFO, entrepreneur and investor in eCommerce startups for 8 years. My passion is to serve entrepreneurs and interesting people, which includes our team and our clients! If you are considering moving your accounting to CronosNow, I will probably be the first person you speak with.
I meet with all potential and new clients to make sure we are a good fit for your business, and that my team is best prepared to serve you and your business.
Favourite book: Give and Take by Adam Grant,
Things I love: family, old stone houses, racing cars and hiking in nature
Shaun de Greeff
Chief Operating Officer
I handle the day-to-day operations and manage the team of accountants at CronosNow. I have over 15 years of experience in online marketing, project management and eCommerce and I have run several of my own online businesses.
I empathize with the challenges you will face in trying to grow your business. Having your own business is a very humbling experience and you need a reliable team to help you navigate the numerous pitfalls as you climb the ladder of success.
I believe that CronosNow will provide you with the expertise you need to make an even greater success of your eCom business.
Favourite book: Extreme Ownership by Jocko Willink & Leif Babin
Things I love: Family & scuba diving
Steve Peters
Strategic Partnerships
At CronosNow, I serve as a crucial link between clients, accounting staff, and partners. With over 15 years of experience in ecommerce, product development, supply chain management, and manufacturing, I have a comprehensive understanding of the industry.
Having lived and worked on the ground in China, I have gained a unique perspective on global business operations. I have also collaborated with teams from all over the world, enabling me to appreciate ecommerce from both the client, agency, and supplier viewpoint.
Throughout my life, I have had a passion for entrepreneurship and have engaged in various business ventures (including a lemonade stand at the age of seven). I can share my experiences with you when we meet.
My aim is to add value to your business using the knowledge and skills I have gained over the last three decades, allowing you to focus on the things you love. I recognize the importance of your time and will strive to be as efficient as possible, providing you with the resources you require when you need them.
I look forward to partnering with you soon and helping your business achieve its goals.
Marcelino Herrera
Strategic Partnerships
At CronosNow, I serve as a liaison between clients, accounting staff, and partners. With over 25 years of experience in sales and people management, along with a decade of expertise in the accounting profession and community, I have developed a keen understanding of the challenges businesses face.
During my tenure at Xero, I worked with small businesses and accounting firms across the United States. This experience has provided me with valuable insights into the issues that customers often encounter after onboarding with accounting firms, such as poor communication, inaccurate financials, and incomplete reporting.
Through my work, I have honed my ability to streamline workflows and implement technology solutions to alleviate these pains. I also spent several years at a top-tier accounting firm focused on franchising, where I helped business owners find comprehensive bookkeeping services for their growing companies or franchises.
By taking the time to listen and understand your unique needs and pain points, I can help you identify financial opportunities that may have gone unnoticed. At CronosNow, we are committed to your success and dedicated to providing exceptional service. Together, we can pave the way to a prosperous future for your business.
Favourite book: The Grapes of Wrath by John Steinbeck
Things I love: Family time, longboarding, music, American Football & Basketball
We use leading eCommerce accounting software
CronosNow is a Xero Platinum Partner and loves using Xero for its eCommerce clients because it integrates so well with all leading online seller platforms and market places. Xero's feature-rich, cloud-based software is perfect for the business person on the go. It will save you time and help your business grow to the next level.
CronosNow + Xero, we’re the eCommerce accounting experts
