Discounts
Why discounting is one of the fastest ways to destroy profit, the one number your accountant probably isn’t showing you, and seven discount mechanics that protect gross profit.
Free download
The eCom Profit Playbook
The essential accounting guide to winning at eCommerce. More than thirty plays that find and stop the leaks draining your profit.
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Why you need it
Making money is the goal. Not just making sales.
Many eCom founders wake up obsessed with one number: sales. They pour money into ads, chase the next viral product, and celebrate when revenue ticks up. Then they check their bank account and wonder where the money went.
Revenue is vanity. Profit is sanity. Cash is reality.
The Playbook is built around that single shift in thinking. Instead of asking how to sell more, it asks a sharper question: where is your business leaking profit, and how do you stop it?
- More than 30 modular plays, built around six categories: find the one that hurts the most, fix it, come back for the next
- The exact numbers to pull from your P&L before you act, so the strategies are never guesswork
- Strategies that stack: a point of margin here, a hidden cost cut there, compounding month after month
What’s inside
The 6 Profit Plays
Inside you will find more than 30 practical ways to increase profit in your business, organised into the six profit levers that have the biggest impact on your bottom line. Each play is modular: skip to the one that hurts the most, fix it, then come back for the next. And every play follows the same two-part structure: get the correct data first, then apply the right strategies.
Refunds
Why your refund rate is probably hidden inside your net sales number, the accounting fix that surfaces it, and five strategies that protect margin.
Landed Product Cost
The true landed cost per unit, why expensing freight and duty overstates your margin, and how to price from numbers you can trust.
Channel Fees
Why sales channel fees and commissions quietly consume your net revenue without ever appearing clearly on your P&L, and six strategies that can recover revenue in under 90 days.
Shipping & 3PL
Where outbound shipping and 3PL fees eat margin, the numbers to pull from your books, and the fixes that put dollars back on every order.
Direct Ad-spend
Why a 4x ROAS can still mean you are losing money on every sale, the calculation that shows true campaign profitability, and five strategies that redirect budget to campaigns that pay.
Get your copy
Download for free
- The eCom Profit Playbook in PDF format
- A subscription to our email list with valuable curated Profit Play information and updates
- Access to our series of Profit Play videos
- Access to exclusive community invites and webinars
- A series of case studies based on real scenarios from our accounting clients (anonymised to protect their identity)
Prefer the leaks found for you?
The Playbook shows you where to look. Our free 31-Point Profit Diagnostic looks for you, and puts an indicative dollar range on what the leaks are costing your business.