Discounts
Every dollar discounted is gone before you’ve paid for product, fees, shipping or ads. Most sellers can’t even see their true discount rate per channel.
Stop eCommerce Profit Leaks
and Get Financials You Can Trust
Get accounting built specifically for brands that sell physical products online so that you can find hidden profit leaks and stop losing money.
The result? Tax-ready, funding-ready, and exit-ready financials. You’ll win the trust of banks, investors, and the tax man, and finally get an accurate picture of what your business is worth.
Free quote · no obligation · no cleanup needed
Certified in Xero · A2X · Dext · Fathom · Finale Inventory
Focused exclusively on CPG & eCommerce since 2019
Built for the channels you actually sell on
The problem
Revenue is vanity. Profit is sanity. Cash is reality.
Chances are you didn’t wake up today wanting a new accountant. Something specific hurts. Payouts that won’t match your sales reports. A tax bill with no cash to pay it. A bank or a buyer that said no.
Underneath every one of them sits the same uncomfortable gap: the profit your books report never seems to arrive in your bank account. Revenue is vanity. Profit is sanity. Cash is the reality you live with. Right now, the three are telling you different stories.
Do any of these problems below sound familiar?
The top 10 problems sellers face:
- Platform payout mismatches. Your marketplace payouts never match your sales reports, and no one can tell you why.
- Phantom inventory. Your inventory won’t reconcile across warehouses or channels. It’s a mess and no one knows why.
- Disappearing cash. Amazon or Shopify deposits a number, you book it as revenue, and the fees, refunds and reserves vanish into thin air.
- The empty-account paradox. Your books say you made a profit, but there’s nothing in the account to show for it.
- Sales tax anxiety. Sales tax and economic nexus feel like a train wreck waiting to happen.
- Looming tax bill, no money. You get a huge tax bill for profits you have earned, but you have no cash to pay it.
- Rejected by the lender. You applied for finance to grow, and the bank turned you down because your financials were in poor shape.
- The deal that died in diligence. You tried to sell your business, and the buyer walked away after spotting irregularities in your books.
- The international tax maze. You started selling across borders, and now VAT, GST and currency conversions are a maze nobody warned you about.
- Mystery margins. You could not say with confidence what you actually make on a single product once fees, freight and duty are counted.
These feel like ten separate problems. They’re not. They’re all symptoms of one thing: a financial system that can’t give you a clear, trustworthy picture of your own business. It’s the same pattern our founder saw across a decade of valuing and selling businesses: nobody distrusts the business, they distrust the numbers. And you can’t fix what you can’t see.
The mechanism
There are six main places your profit leaks. We check all of them.
Most of your profit doesn’t disappear in one dramatic hole. It drains out of six line items: a point of margin here, a hidden fee there. Individually they look small. Stacked together, they’re the difference between a business that throws off cash and one that’s always broke. Here’s where we look:
Refunds
Your refund rate is usually hidden inside “net sales.” A 4% overall rate can be 9% on one channel and quietly killing it.
Landed COGS
Freight, duty and receiving expensed instead of capitalised into inventory. This alone commonly overstates gross profit by 8–12 points.
Channel fees
Referral, FBA, gateway and processor fees buried inside net deposits and never matched to the sales that caused them.
Shipping & 3PL
Shipping income and cost land in different months, so margin swings and slow-moving SKUs bleed 3PL storage fees you never notice.
Ad spend
A “4X ROAS” can still mean you lose money on every order once COGS, fees and discounts are loaded in. Cash-basis ad spend hides it.
We run your store against all six. You’ll know which ones are costing you the most, and roughly how much.
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How we fix it
Our effective 4-step plan to get your numbers back on track
Reliable books are just the start. Here is how we turn every transaction into information you can use, insights you can action, and financials that keep you ready for what is next. Our 4-step plan for your success looks like this.
01
Get numbers you can trust
We build a purpose-built accounting system for your brand, connecting all your data streams and rigorously verifying every dollar for accuracy.
02
Information you can use
We organize your verified data into the core reports that show you exactly where your business stands.
03
Insights you can action
We break profitability down by channel, by SKU, and across the six numbers that move your bottom line the most.
04
Outcomes that matter
Once your books tell the truth, three things stop being scary and start being leverage: tax, funding and exit.
The plan in detail
How each of the four steps works
You have seen the plan at a glance. Here is what actually happens inside each step: what we build, the reports and insights you receive, and why each one moves your bottom line.
Our 4-step plan · Part01
Numbers you can trust
Every business decision rests on its numbers. Those numbers are only as reliable as the bookkeeping beneath them.
Capture data in the wrong period, or bundle it all together, and the errors cascade into every tax filing, loan, raise, and exit.
That’s why we built a financial system for eCommerce sellers that can withstand scrutiny from the tax man, the banks, and potential buyers.
This isn’t about being smarter than other accounting firms. It’s about doing the painstaking, detailed work that eCommerce accounting demands, with built-in safeguards to significantly improve accuracy.
- 50
point Quality Framework so data is captured correctly
- 50
point systemic risk checks mitigate common data failure points
- 20
point control checks performed before reports are sent out to assure quality
- 01
quarterly file review by our dedicated technical team
Our 4-step plan · Part02
Information you can use to make decisions
Trustworthy numbers are only valuable when you can use them.
Once your data is accurate, it has to be turned into information that answers the practical questions you face every day. Without that, you’re running the business in the dark.
That’s why we organize your verified data into the core reports that show you exactly where your business stands at any moment. It’s about giving you a clear, current view of the things that actually drive your day-to-day operating decisions.
Accounts Payable & Receivable
Know exactly what you owe and who owes you so that you can collect cash faster, avoid surprise bills, and spend with total confidence.
Profit and Loss Statement
Know how much you’re actually making so that you can double down on what’s working and cut what isn’t. Plus, keep track of your monthly expenses.
Balance Sheet
See how much stock and capital you’re holding so that you can free tied-up cash and avoid over-investing in inventory. Plus, keep track of your liabilities so you know what you owe.
Cashflow statement
Spend with confidence. See the total cash moving in and out of your business.
Our 4-step plan · Part03
Insights you can action
Reading your reports tells you where your business stands. Turning that into action needs understanding where your profit actually comes from.
Plenty of sellers grow revenue without ever knowing which channels, products, or levers are driving profit. So they pour money into what looks busy and starve what’s actually carrying the business.
Revenue is vanity. Profit is sanity.
Revenue is not profit. That’s why we don’t stop at reporting. We break profitability down to the level where you can act on it: by channel, by SKU, and across the six profit levers that move your bottom line.
Find out where to spend, where to cut, and where your next gain is hiding.
Sales channel profitability
We break out performance by channel so that you can see which channels are actually profitable and shift your time and ad spend toward the ones that pay.
SKU-level profitability
For clients on our Scale plan with an inventory management system in place, profitability is tracked down to the individual SKU so that you can see exactly which products drive margin and which cost you.
Contribution
We calculate your contribution: what’s left after gross revenue minus the real variable costs of making each sale, so that you can see the true profit each sale generates before fixed overhead enters the picture.
KPI report
We track the top six eCommerce profit levers over time and benchmark them against industry standards so that you always know which lever to pull next, and how you stack up against the field.
Our 4-step plan · Part04
Outcomes that matter
Most eCommerce accountants stop at compliance. We build the financial picture behind the moves that actually change your business. Accounting and business intelligence in one team.
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Tax-ready financials
Up-to-date, accurate books all year. Income tax, sales tax, VAT and GST handled ahead of time, never scrambled.
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Funding-ready financials
Clean, verifiable books a bank can trust. When you apply for a loan or a line of credit, your numbers do the convincing.
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Capital raise & exit-ready financials
Whether you raise capital or sell, the requirements are the same: due-diligence-ready financials that defend your valuation.
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Free quote · no obligation
Experts you can rely on
What 10+ years of valuing and selling businesses taught us about your books
CronosNow founder Richard Starkey spent a decade in corporate finance. His job was valuing businesses and getting deals across the line. He kept seeing the same thing: deals rarely fall apart because the business is bad. They fall apart because nobody trusts the numbers.
In 2019 he turned his attention exclusively to eCommerce, working on several exits with leading eCommerce deal advisors. The same pattern emerged. Great sellers were losing life-changing money. Their brands were not weak. Their books were messy, and that is what cost them real money. You see, a buyer who can’t trust your numbers doesn’t negotiate. They discount your price, or they walk.
That’s why we built CronosNow. So ordinary sellers get books that stand up to anyone who checks them. The tax man. The bank. The buyer sitting across the table. Your exit price is set years before you sell. It’s set in your books.
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20+
Years of experience setting up and running accounting systems.
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$160M+
In annual revenue across the clients whose books we manage.
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20+
Specialists on your support team, working across 6 time zones.
-
2019
Focused exclusively on CPG & eCommerce since 2019.
The objection
“But my accountant already does my books.”
Maybe. But eCommerce accounting goes deeper than a generalist typically goes. Generalists report one blended revenue line. We surface profit and loss per sales channel and per SKU, the exact layer where the leaks live. If your accountant doesn’t know what A2X is, or thinks a Shopify deposit equals your revenue, the leaks stay invisible. That’s not a knock on them; it’s just not their specialty. It’s the only thing we do.
| Capability | Freelance bookkeeper | Generalist firm | General CPA (non-eCom) | SaaS platform | CronosNow |
|---|---|---|---|---|---|
| Dedicated accountant + team continuity | No | Maybe | Maybe | No | Yes |
| Per-channel & per-SKU profit (6 levers) | No | No | No | Maybe | Yes |
| Marketplace payout reconciliation (A2X) | No | No | No | Yes | Yes |
| Accrual inventory & true landed cost | No | No | Maybe | Maybe | Yes |
| Tax-, funding- & exit-ready books | No | Maybe | Maybe | No | Yes |
| Multi-currency & international entities | No | Maybe | Maybe | Maybe | Yes |
Our services
Full-service accounting for eCommerce and CPG
One team for the whole finance stack: books, COGS, reporting and tax. Coordinated so nothing falls through the cracks.
eCommerce Bookkeeping
Monthly, eCommerce-aware bookkeeping with A2X, Link My Books and Xero. Sales, fees, refunds and tax landed in the right period.
COGS & Inventory
True landed cost per SKU and accrual inventory, in a settlement-focused or full inventory-integrated model.
Financial Reporting & KPIs
Dashboards and reports that track your profit levers over time and against benchmarks. Numbers you can plan with, not just file.
Tax, Sales Tax, VAT & GST
Prepping and filing across jurisdictions through our network of in-country specialists, alongside your CPA if you have one.
Multi-channel Reporting
Profit and loss per sales channel and per SKU. The exact layer generalist accountants never reach.
Due-diligence-ready Books
Clean, documented financials that stand up to scrutiny from a tax office, a bank, or a buyer.
We own our own brands
We don’t just do eCommerce accounting, we own and run our own eCommerce brands. We feel the same fees, returns and inventory pain you do.
Internal dev team
A dedicated team of software developers builds custom integrations and reporting for our Scale-tier clients. If the tooling doesn’t exist, we build it.
International footprint
We offer accounting and bookkeeping to eCommerce merchants globally. If you primarily sell in the USA, Canada, the UK or the EU, we’re here to help you grow your business internationally.
Results
Sellers who stopped guessing
I have 12+ years in e-commerce and have worked with other services, but CronosNow is second to none. They keep my books accurate. No scrambling for reports, and I can make business decisions with confidence.
As a fast-growing e-commerce brand, we were struggling to stay on top of our numbers. Our previous accountant hardly gave us attention except at tax time. All of that changed when we hired CronosNow. It’s one of the best decisions we have made for our business.
Richard and his team consistently exceed expectations in maintaining our financial accounts and managing our systems. Their strategies are so well thought out and tax-efficient. I can’t recommend them highly enough.
Richard and his team are truly the best bookkeepers for Amazon and other marketplaces. After every call we leave inspired to enact the strategies he suggests, and we feel confident our numbers are tight. 5 stars!
The detail is amazing compared to where we were. They handled everything through to our tax preparer, with not one question from the preparer this year. Richard’s personal interest in our business is why I recommend them.
Richard and his team have been invaluable to my e-commerce business. Very knowledgeable, great service, reasonable pricing, reliable and always available. I cannot say enough good things about them.
Last thing
You can’t fix what you can’t see.
Stop letting platform fees, inventory errors and messy payouts drain your hard-earned profit. Get a quote today and get numbers you can trust, and insights you can action.
Numbers you can trust.
Insights you can action.
Free quote · no obligation · no cleanup needed